You are the entire package! You have the skills, the personality, the training, the equipment and home studio setup, the knowledge, dedication, and attention to detail. You’re it! But how will anyone know?
It’s all about your brand. Regardless of your voice over prowess you need to figure out your brand. Your brand is your image, your reputation, how people come to know you and what you’re about! Competition is fierce, and as a voice over talent, if you don’t know how to brand yourself, much less know your brand, you might as well step into oblivion.
The concept is simple really. Assess your strengths and what makes you unique. Think of how you want to be known and begin positioning yourself. What do you need to do to make your vision of you a reality? You definitely need to have the obvious business cards, web site, demo, and social media presence. That’s a given.
Here’s where the pros differ from the amateurs. Consistency. Frequency. Quality. Value. Exposure. The consistency and the frequency, and the quality and the value of your exposure are critical components of your brand. Look at your current exposure. Is it consistently portraying the level of quality you deliver? Is it portraying the value of what you have to offer? How often are the right people exposed to your brand? Now take a look at the opportunities to improve in each of those areas and begin!
Branding takes time and effort, but it is time and effort well invested. Your brand speaks for you when you are not present to speak for yourself. The fact remains, whether you choose to brand yourself or not, you will be branded! The pros are sought after not solely for their voice over skills, but because they branded themselves so their voice over skills would be sought after. What’s your brand?