Who knows you? The answer to that question is priceless! In business, as in life, it is not so much who you know, but who knows you! Your success depends upon it. Harnessing the power of Social Media Marketing can propel your business and personal exposure to enviable levels, providing a medium with which to engage others all over the world who share similar interests, develop crucial networks, and formulate powerful relationships, leading to increased traffic, leads, and Search Engine Optimization.

Michael Stelzner shares these results from a 2009 study on Social Media Marketing and how marketers are using it for business growth, “By a long shot, Twitter, blogs, LinkedIn, and Facebook were the top four social media tools used by marketers with Twitter leading the pack at 94%. You Tube and similar video sites came in 5th” (2009, p.19). Like it, love it, or lump it, Social Media Marketing has clout and so can you!

Here’s a brief synopsis of Twitter, LinkedIn, and Facebook. Oh, and lest I forget to mention it, all of these sites are free! Twitter is a phenomenal tool that makes connecting with others easy while keeping content short and to the point. Micro-blogs, called “Tweets” are limited to 140 characters in which people respond to the question, “What are you doing?” or simply state what’s on their mind at the time.

Twitter also allows “ReTweets” in which others can repost “Tweets” that may be of value to their followers, making your message go viral. Twitter also has fantastic applications to enhance your Twitter experience and is simple to access and use via texting, instant messaging, or the web.

LinkedIn is another terrific networking vehicle, connecting professionals all over the world. Your network becomes infinite, consisting of your connections, the connections of your connections, their connections, etc. You create and manage a profile depicting your experience and accomplishments. You can invite, search, and recommend people. Professionals use the site as a means to network, collaborate on projects, recommend potential leads, post job listings, and find talent.

Facebook has taken Social Media Marketing to a new level! Users can search for, become, and confirm friends. You can post everything from your thoughts, to demos, photos, videos, blogs, and more. A fantastic networking tool, Facebook allows users to create a personal profile, create and join “Fan Pages” promoting various interests (ie. your voice over business), and is a wonderful medium to connect with other entrepreneurs. It can also be accessed and used via texting or the web.

YouTube is an awesome tool that is used to create and share video footage with others. YouTube video links can be shared via Twitter, LinkedIn, and Facebook, making it a potent medium for exposure! The videos on YouTube span the entire spectrum from ridiculous, to entertaining, to instructional. Why not post a video of you recording a voice over for a client?

The voiceover business is highly competitive, and as a voice over talent, it’s imperative to effectively and efficiently market yourself and your business. The only investment required is the time you are willing to spend engaging others, sharing your personality, and providing value. You get what you put into it. So go ahead! Take advantage of every opportunity to network with other voice talents and potential customers, make some new friends, and find some old friends along the way too.

Stelzner, M.A. (2009). Social media marketing industry report: How marketers are using social media to grow their businesses. Retrieved online August 13, 2009, from //www.whitepapersource.com/socialmediamarketing/

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